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How Are Leading Law Firms Using Webcasts?

Our study of the web sites of America's top 300 law firms highlights these webcasting goals: client education, business development, recruiting, and in-house training. Specifically, we found that leading law firms are adding video to their web sites for these purposes:

  • Seminars
  • Minority recruitment
  • Web site welcome message
  • Attorney spotlight
  • Firm overview
  • Legal updates
  • Panel discussions
  • Attorney bios

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Here's a sample of the varied and creative ways law firms nationwide are successfully exploiting this new medium to effectively communicate with clients, prospects, and job seekers:

  • Live meeting - Bingham McCutchen
    The firm's Securities Regulation Group hosted a breakfast meeting with Bill Lockyer, California Attorney General.
  • Video 'eVault' - Kilpatrick Stockton
    The firm's partners discuss various IP topics in 1-hour CLE seminars.
  • MCLE Seminars - Morrison & Foerster
    The "MoFo Seminars" archive offers MCLE discussions and legal updates as audio+slides webcasts ranging from one to 5 hours.
  • Attorney Interviews - Morrison & Foerster
    Partner Michael Jacobs highlights the firm's practice areas through dozens of voice-only interviews with MoFo attorneys.
  • Paid Seminars - Jackson Lewis
    Partner Michael Lotito interviews the firm's attorneys and co-sponsors to package audio training on employment law issues for workplace|network.
  • Welcome Message - Skadden Arps
    Click on "Welcome" at upper left (in the navigation bar) to watch an interview with the firm's CEO.
  • Minority Recruitment - Morrison & Foerster
    Partner Arturo Gonzalez speaks about diversity and his experience of the firm in a sincere close-up.
  • Resource Center - Gibson Dunn & Crutcher
    Learn about the new law from this online compendium. The "Gibson Dunn Sarbanes-Oxley Resource Center" offers 3 webcasts, 20 documents, half a dozen links to web resources, and a contact list of the firm's relevant attorneys.
  • Attorney Recruitment - Skadden Arps
    Click on any of the face images to watch a streaming video interview with one of the firm's attorneys.
  • Firm Overview - Morrison & Foerster
    Chair Keith Wetmore offers insights into the firm's culture in a nicely-filmed interview.
  • Conference Speakers - Testa Hurwitz & Thibeault
    Podium coverage of partners treating financial topics.

As law firms learn to capitalize on this new technology, it's clear that webcasts will be valuable in ‘televising’ many types of law office communications, including:
  • Closings and ceremonies
  • Merger announcements
  • Speech archives
  • Weekly video news updates
  • Meetings
  • Managing partner's report

Let us help your firm communicate visually over the Web.

or call toll free (800) 976-2276.

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