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Webcasting 101: TV on Your PC
by Kendall Callas
Welcome to the second installment of what I hope will be an ongoing column investigating “streaming media” within the legal community, that is, how law firms and law schools are using webcasting — video over the World Wide Web.

If you're tuning in late, a few details bear repeating from the debut of this column in the April issue:

STREAMING VIDEO: Webcasting — broadcasting video over the Internet — is emerging as an important global and economical business tool. They call it streaming video, because it doesn't get downloaded before it plays (avoiding delay as well as copyright issues). Simply click a link in a web site or e-mail message, and shortly you can be watching a training seminar or a lecture by your favorite author, right on your PC screen.

FASTER IS BETTER: A 56K modem is mostly satisfactory (don't even bother with 28.8 except for audio-only webcasts), but it is a minimum — you need speed! Broadband delivers improved visual detail, better color, smoother motion, a larger viewing screen, and less waiting.

PLAYER SOFTWARE: To watch a webcast, you'll also need "player" software: Windows Media Player from Microsoft (pre-installed with Windows), RealPlayer from RealNetworks (works on PC and Mac — but must be downloaded), or Quicktime from Apple (pre-installed on Macs). The software is free and very easy to download and install. You'll be able to view a wider range of offerings if you install two out of the three.

DV REVOLUTION

You may not have noticed, but since 1995, the digital video (DV) revolution has made great strides in changing photography from a chemical reaction on celluloid film to an electronic process using computer chips to encode pixels of light on magnetic tape. Like all other computer chips, the CCDs (charge-coupled devices) which see light in digital cameras have become smaller and cheaper. As the uses of digital imagery shoulder out conventional photography, blooming to include the web, e-mail, and webcasting, the scale of the digital video marketplace has exploded. Rising volume has led to blossoming features and shrinking prices for DV cameras, software, and services.

In the not distant future this will lead to a wave of streaming video for all kinds of uses. In pioneering law firms, we're already seeing web sites enhanced with video for innovative purposes. Soon these will expand to include:

  • Firm intro (“Welcome message”)
  • Legal seminars and panel discussions
  • Recruitment “commercials”
  • Training delivery (“New employee orientation”, policies and procedures)
  • Meetings
  • Managing partner's report
  • Newsletters and legal updates
  • Attorney bios
  • Speech archives
  • Signings, ceremonies, announcements
  • Vendor gateway (“How to do business with us”)

One important factor helping to drive the adoption of streaming media is that it's a technology that's already on your desk. Though you may not know it, you already have it; the player software needed to view a webcast is built-in to most Mac and Windows machines. For everyone else, it's a free download.

THIS NEWS JUST IN ...

ABC News has just launched an Internet video “news feed” service, webcasting news programming, half-hourly news summaries, and ABC satellite feeds of meetings, events, and breaking news around the world. This is a paid 24-hour service for broadband users, based on RealPlayer. (Wall Street Journal, 3-12-03)

WHAT'S ON TONIGHT?

Now screening, here is this month's selection of two webcasters, one public (behind door #1) and one private (behind the curtain):

The Saturday School Program - “Video Archives”
[play
button] http://www.law.harvard.edu/students/saturday_school/video_archive.shtml
Harvard Law School sponsors this lecture series presenting videos of authors discussing their books and celebrities addressing the topic of the day. This is serious stuff — most webcasts are over an hour. You will need RealPlayer; those sensitive to pontification will need sun screen.

This collection offers over 50 videos from 2000 to date with speakers ranging from an astronaut to a governor, on a smattering of topics from jazz to race. Headliners include:

  • Johnnie Cochran (2-17-03) discusses his latest book, A Lawyer's Life. (1 hour: 23 minutes)

  • Kenneth Starr (1-10-03) speaks about his new book, “First Among Equals: The Supreme Court in American Life”. (1:10)

  • Rev. Al Sharpton (1-6-03) speaks about his book, “Al on America”. (1:01)

  • Alan Dershowitz (10-15-02) speaks about his new book, “Why Terrorism Works” in a talk entitled “Terrorism, Israel, the United States, and Human Rights.” (1:06)

  • Supreme Court Justice Sandra Day O'Connor (4-19-02) and her brother, co-author H. Alan Day, discuss their book “Lazy B: Growing Up on a Cattle Ranch in the American Southwest”. (1:05)

  • Professor Anita Hill (11-5-01) presents the annual Higginbotham Lecture on race and politics along with comments on sexual harassment. (1:03)

  • Rev. Jesse Jackson (9-24-01) presents a speech entitled “America's Response to Terrorism” addressing the tragic events two weeks prior and the U.S. reaction. (1:15)

“MoFo Talk Radio”
[play
button] http://www.mofotalkradio.com
Morrison & Foerster partner Michael Jacobs highlights the firm's practice areas through scores of RealAudio interviews with MoFo attorneys. The cute graphics, catchy music, and convenient features help make up for the lack of video at this site. Most interviews are 1 to 7 minutes in length, and range from current to as much as 3 years old.

No video here; the interviews are audio only. This approach represents an interesting trade-off: it lacks the excitement of video, but solves the once-severe problem of slow modems (the site specifically supports 28.8 Kbps), and offers a tremendous advantage in easing the gathering of new material (much obtained by telephone).

Mr. Jacobs explains that the use of streaming audio evolved from initial efforts with audio tapes and CDs to improve the firm's ability to disseminate information in a timely and economical manner. “It's an unusual and distinctive way to get information to friends and clients about legal developments.” He estimates that he invests about 2 hours per month in prep and taping to produce a program every other month. (The technical processing is handled by others.)

One tip he offers to other law firms considering streaming media is that “We have learned it's easier to do shorter segments more frequently.” He also notes, however, that streaming offers one disadvantage compared to audio tapes: “You can't listen to it in your car.”

The currently featured program offers two topics:

  • Outsourcing: Balancing Business Opportunity with Legal Risks (13 minutes:3 seconds) with John B. Kennedy, Co-Chair, Technology Transactions Group.

  • Supreme Court Upholds Copyright Extensions (13:09) with Paul Goldstein, Of Counsel, Professor of Law at Stanford University.

The large archive of past audio interviews offers a handy search feature, allowing one to comb archived interviews by legal topic: Airports & Transportation, Antitrust, Banking, Bankruptcy, Communications & Media, Computers and Software, Corporate/M&A, Energy, Entertainment & Media, Finance & Infrastructure, Financial Services, Intellectual Property, International, Internet and New Media, Investment Mgt, Labor & Employment, Land Use & Environmental, Life Sciences & Healthcare, Litigation, Outsourcing, Real Estate, Securities, Tax, Tech Transactions, Venture Capital.

To track viewing demand, the firm has not implemented a mechanism for measuring play of the interviews themselves, but does monitor hits on the MoFo Talk Radio web site.

Besides helping to build relationships with people outside the firm, Mr. Jacobs indicated that the firm's chairman also uses streaming audio for periodic internal communications. For the future, the firm plans to continue offering an audio program (usually two interviews) every other month.


Too many webcasts, not enough time. If you see streaming audio or video you think would be of interest to our readers, please the URL and description.
Has your firm produced a webcast? We want the details!
If you'd like a clickable list of the web addresses from this and past columns,
Kendall Callas, , is president of American Webcast and a 19-year veteran law office technology consultant.


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